Our Retail Analytics solutions deliver key insight into every element of a retail store shopper activity. This allows organizations to make smarter decisions to acquire, convert and retain more customers. Our solutions tie together leading-edge sensors, intelligent appliances, software, analytics, and reporting solutions to enhance business performance. The result is higher returns on infrastructure, human resources, and marketing investments and improved visitor-to-customer conversion rates.

ATTRACT

Attracting customers is essential for any retail business, but knowing how to do it efficiently can be more challenging. One approach is to examine shopper conversion rates. This can be achieved by capturing and measuring shopper traffic to establish sales opportunities. This, in turn, reveals ideal moments to turn browsers into customers. By using a traffic counting solution, retailers can increase conversion rates by revealing opportunities to adjust store processes and drive sales, such as identifying a specific day or time of day that can be optimized.

ENGAGE

It’s critical to possess a solid understanding of how displays can be enhanced so that customers actively engage with them. Retailers should always strive to do more to attract shoppers, so they physically stop, are drawn to the display, and eventually select items for purchase. The following question should be asked – how many people come in and at what times? Which displays are engaging? Is there enough floor staff and, most importantly, how many customers bought something that day? Using a Shopper Intelligence solution can help retailers answer all these questions and analyze the results.

CONVERT

The amount a customer spends is directly related to their personal shopping experience. Currently, in-store conversion rates from shoppers to customers are below 30 percent and are falling. To help reverse this worrying trend, retailers need to constantly evaluate their shop’s layout, product assortment, the execution of promotions or special offers and then discern opportunities to improve their conversion results. Now, innovative retailers are using Shopper Intelligence to understand, accommodate and entice greater spending in their shops.